How to Find Talent for Your Cannabis Jobs Using SEO Techniques
Today, even though the battle for the legality of cannabis rages on, there are already a lot of companies that are into the business in states where it is considered legal. Surprisngly, the business has been doing great, and a lot of companies are looking for talents to hire to keep the business going. But with the nature of the cannabis company and the product they are dealing with, people are quite hesitant to enter this type of job. And thus finding employees to fill in jobs is rather difficult. One way to look for talent, though, is to treat your talent search as a product that you need to sell in the market. If your treat your cannabis job posting as a product you want people to buy, then SEO is the right tool to reach your target audience. Here are some tips for helping you post cannabis jobs using SEO.
When you do your job posting you should let people know the kind of job that they will do. If you are putting a job title and job description, do it in an honest, straightforward manner; something that reflects the true nature of the job. You only need to reach the many talents out there who are really interested in cannabis and a job in the industry would be interesting to them as well. To find the right people using SEO, using the word ‘cannabis’ and other relevant keywords in your job title and job description.
Your job description should include the location of your company. If a person searches for a job, they usually put in their location too. The search results would include your job posting if you add your city to your title and description.
Make sure that you don’t put too much text and long sentences in your job offering so that serach engines will not be turned off. If you want to please search engines and make candidates interested, then make your cannabis jobs posting appealing. You can use small text blocks, bullet points, headers and plenty of space. The easier to get information from your posting, the more responses you will get.
Job seekers will want to know what they are going into and a company description can help. With this description they will know what your company does and if they want to be a part of it. You can then put more of your keywords in this company description that can help your search engine rankings.
Link building is very important to achieve top ranking results. Linking relevant pages to your website will help give authority to your site. Links to your website should be included in your job description. If the candidate uses the link to your website, then they can find more information about the job if they are really interested in it.