The first functioning telephone was invented in 1876. It didn’t take long before people realized that their telephone lines were useless unless someone knew that they had one. Just two years later, the first telephone directory was made. The telephone directory had 50 New Haven, Connecticut businesses listed on a single sheet of cardboard. Within a few years, the idea of telephone directories spread and local listings were made which also included individuals.
These first telephone directories only listed names and addresses, not telephone numbers. Then, people did not dial telephone numbers to talk to someone; they would dial to get an operator, ask for the person by name, and then the operator would make the connection. It wasn’t until the 1920s that mechanical dialing was innovated and people contacted others using telephone numbers, not operators.
Telephone directories were mostly made by the phone companies and issued to subscribers. For practicality, the phonebooks would list local people using all subscribers, not just their own. From the beginning, these listings were known as the White Pages. The Yellow Pages supposedly came about when a printing company ran out of white paper and decided to print the business listings on yellow paper instead.
The first internet phone directory was launched in France. This paved the way for other electronic telephone directories. The companies which issued telephone directories suddenly came across a major problem: since their information was in digital format, it could easily be copied and posted online for free access. The phonebook makers took legal action against the internet. A phonebook company called Rural Telephone Services filed a lawsuit against Feist Publications, a company which had copied about 4000 entries from the Rural publication. Rural claimed that Feist had violated their copyrights.
In this case of Feist v. Rural, it was decided that phonebooks were not protected by copyright law since you cannot copyright compilation work – and the information in phonebooks was not creative in nature. Thus, all people gained the right to copy information from phone directories and use it how they please. Since information in phonebooks was digitized, this was very easy to do and free online phone directories became very common.
One of the things which really changed when phone directories went online was that reverse phone directory listings became easy to access. Reverse phone directory listings were available before but they were not widely distributed like the standard White and Yellow Pages. If you wanted to reverse lookup a phone number, you had to go to your local library.
In the 90s, the popularity of cell phones created controversy with phone directories. Some groups tried to make a national cell phone directory but there was an uproar that this violated people’s privacy. Laws prohibited the formation of a national cell phone directory, unless listed people chose to opt in. However, the laws did allow for a reverse cell phone directory because the privacy ruling no longer applied once you had obtained a number, such as from someone calling you. Now, there are numerous free reverse cell phone directory listings which can be searched easily online.