For the year 2016, international travels were on a high in America with more than 66 million of American travelers. Yes, you got the facts right. People have now come to appreciate traveling more and that is why in the coming years, this trend will still continue.
With the advent of DIY travel packages and online bookings, it seems that traveling has never been this easy. Even so, while the both of these means of planning to travel are on the rise, some people still turn to the traditional travel agency for them to get personal recommendations, personalized itineraries, as well as some peace of mind.
If you own a travel agency, then you have to know how to properly market it.
The following are some important things to consider to market your travel agency.
Utilize social media
The number one social media platform, Facebook, has become the main social media site among 8 out of 10 Americans who use it, and more of the older people having used social media sites are increasing in numbers. So, what does this mean on your part? It basically implores that you must include social media sites when you are promoting your travel agency.
Become an active Facebook user. In Twitter, send out as many tweets as you can. Use your Instagram account to post as many great views of places utilizing the hashtag #wanderlust. When you do these things on your social media sites, you are ensuring to create a reputation and presence of your travel agency online.
In the online world, you can see that SEO is the leading online strategy. When you still do not have any blog, then you must be starting in doing some writing. Not being active in your blogging is also one mistake that you might be making. To create a better online presence and an increase in your traffic online, you have to make it your goal to be always blogging new and fresh content that is also very much engaging. What can you expect out of this? Having more online visitors always implies that your travel agency will also gain more clients.
Make use of videos
In order for you to promote your travel agency, you can make use of Facebook Live as well as Youtube.
Your choices of videos are just endless. Start by expounding more of the common travel fears and issues that most travelers get. You can even provide a Q&A portion regarding travel planning and travel recommendations. If you have some of your own recommendations, you can also share them using videos.
It is shown that people cannot get enough of getting some expert insights from the travel professionals as you tell them tips to plan their next Disney World trip to even making sure that your viewers are able to experience the best kind of hot massage services in Dubai.